Business web sites have changed and are changing still

Business web sites have changed and are changing still
It’s all about relationships nowadays…
It is sometimes hard to remember that the internet has only been a reality for both the average man in the street and the normal business owner for the last 20 years or so. Before that, access to the World Wide Web was limited to a very small number of government officials, military personnel and top scientists.
It was always a dream of Englishman Sir Tim Berners-Lee, who is widely credited with inventing the internet by first connecting an HTTP client and server in 1990, that the net should be a resource available to everyone. Now that dream is the reality of everyday life, so much so that for most people in developed countries, their first thought when they need information or answers is to turn to the net.
This is the first crucial fact that you have to understand if you are running a business. Most people who are regular internet users – and their number is growing by the thousands every day – use the internet as their primary source of information. It follows that if you do not have a web presence, a significant proportion of your potential prospects and/or customers are going to be unable to find information about your business.
There are alternative methods of providing information through other media outlets such as TV, radio, newspaper and magazine advertising, entries in directories and the Yellow Pages. However, as far as the current internet generation is concerned, an ever-increasing percentage of the population do not use these resources when they’re looking for information – they automatically turn to the internet to find what they need.
So, the first reason that you need a net presence is to provide information to potential prospects and customers about what you do, where you are, how you operate and so on.
However, providing information over the net is exactly what most businesses that already have a web site have been doing since the day that site was first published. However, in the modern business world this is no longer enough, because your potential prospects are looking for a whole lot more from your site nowadays.

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